According to these guys, extroverts are more likely to be promoted to CEO than introverts, though introverts will probably do a better job at being CEO.
Simply put, people like charisma, and are drawn to it. For a while, the big story was Nissan with its charismatic CEO,? Carlos Ghosn?(who is now a fugitive from the law).? A few years ago it was Apple’s, Steve Jobs. Before that, Henry Ford, or Warren Buffett. Just last week,?we wrote about Adam Neumann?of WeWork. It’s a story as old as time. And the journalists never seem to tire of telling it.
The grey, anonymous, boring ol’ CEO might have a higher batting average than Mr. Charismatic CEO (folk like Steve Jobs or Buffet being the obvious exception), but the latter comes with a better narrative.
And “Narrative” is what we circle around, like the proverbial campfire. It’s the glue that holds any company, collective, society or civilization together.
Nissan and?Carlos Ghosn might be a dumpster fire right now. But for the longest time, they?had a great story, and people liked telling it.
The more they liked telling it, the more the?value rose.
Until they didn’t. Until the story changed.